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  • Dan Tristan Reyes

Content Ideas For Real Estate Investors

Social media has become an essential tool in your marketing arsenal as a real estate investor. With that being said, the ability and the knowledge of how to navigate the social media environment are paramount in making the most of the benefits that a strong social media presence yields.

Highly engaging and value-adding social media content can help you connect with your audience which then establishes trust and ultimately, leads them to want to do business with you.

Trends come and go and new forms of content rise in popularity on a daily basis. Here are a few content ideas to help come up with an evergreen, easy-to-sustain content plan for your real estate business.

1. Market Update Videos

Whether buying or selling, people want to know the trends in the real estate market before deciding on how to proceed.

A market update video helps you inform your audience about the conditions in the market. This way you are providing them value by helping them gather the information that would help them decide on the best time and method of selling their home.

On top of that, this is a great way to establish yourself as an expert who is knowledgeable about the conditions in the real estate market and how to navigate them. Finish up your video with a call to action.

A call to action does not need to be complicated, it can be as simple as:

“If you are interested in selling your home in today’s market, send me a message, and let’s book a time to figure out how I can best help you make top dollar on your home. Looking forward to talking to you soon!”

A nice and clear call to action helps direct your audience directly to you. This gives you an opportunity to convert leads that you generate from your videos into business.

2. Tips For Sellers

Selling a home can be a big decision and people want to make informed choices when going about it.

Put together a list of tips for people who are considering selling their home, from what their payment options are, and setting a time frame, to how to go about a smooth closing, there are a ton of tips that you can offer to add value to your audience.

3. Home Maintenance Tips

Everyone knows that a maintained home tends to sell better in the market. Educate your first-time sellers on what maintenance tasks they need to get done on their homes in order for them to get the best offer.

These tips can be anything from big tasks such as roof replacements to smaller tasks such as decluttering and carpet cleaning.

4. Mistakes To Avoid

People want to avoid mistakes in anything that they do. The same can be said when selling your home and other real estate transactions.

Share what you’ve learned while working with your clients, and tell them about the common mistakes people make when selling their homes.

This is a good way to establish yourself as an investor who cares, and it helps them create a connection with you as a human being.

You want them to see you as someone they can trust and not just someone who’s out to make a profit from them and the best way to do that is to genuinely care.

5. Answer Frequently Asked Questions

Homesellers have a lot of questions, whether they are a first-time home seller or they’ve sold a couple of properties over the years, they have questions that you can provide the answer to.

Take some of the common questions you get asked when talking to your clients and answer them in a video.

Informing and educating your audience is a good way to create highly engaging and value-adding content.

6. Home Makeovers

If you’re a home flipper, then this is the perfect piece of content for you!

People love watching house tours and house renovation videos online. In fact, that’s why HGTV remains a highly watched channel up to this day!

Film your home makeover or renovation process, and show the before and after on your social media pages.

This is a piece of content that people are actively searching for and it makes for highly engaging content.


At the end of the day, people on social media are looking for value. They are looking for answers to the questions in their minds, solutions to the problems that they are facing when they are selling their home and they are looking for people who they know they can trust to work with.

Social media is the best place to establish yourself as a trusted authority in real estate and these content ideas are but a few ways to do that.

Here at Transcend, we have a marketing team that can do all of this for you! We come up with content ideas, create content, and put them in front of your audience. Everything we do is backed by up-to-date research on the market, and a thorough study of your target market’s online behaviors so you can be sure that we execute with maximum precision and effectiveness.

If that sounds like something that you are interested to have in your real estate business, sign up today!

#socialmedia #socialmediamarketing #realestate #realestatemarketing

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