- Dan Tristan Reyes
How Real Estate Professionals Can Grow Their Business Through Social Media Marketing
Updated: Nov 2, 2022
The real estate world is a competitive one. From shifting markets to more and more agents joining the fray, what is the best way to stand out from your competitors? The answer? Implementing a solid digital marketing strategy to build brand awareness for you as a real estate professional, expand your reach and stay top of mind for your potential clients and buyers.
Here at Transcend, we create a custom-made digital marketing plan for you. We design our marketing plans to cater to your specific needs as a business. Our highly experienced team is ready to go above and beyond to make sure you reach all your goals and to help you build a successful business.
A good marketing strategy and a strong online presence help build trust between your and your audience and establish you as an expert and authority in your field, thus, helping you close more deals, help the community and make more money. The Age Of Information
99% of millennials (and 90% of baby boomers) begin their home search online. (National Association of Realtors, 2021)
In today’s day and age, everyone turns to a search engine or social media for any question that pops up in their mind. Information is readily available to anyone at any time. It is no different for real estate. First-time buyers and real estate investors alike, use the internet to search for properties that they are interested in. Establishing an online presence builds brand visibility, thus, making it easier for your audience to find your listings and services.
Go Where Your Audience Is
Social media (52%), CRM (31%), MLS (28%) were the top three tech platforms that provided agents with the most excellent quality leads.
(NAR 2021 Technology Survey)
Social media is practically integrated into our everyday lives. It is a space where people are actively invested in. This provides a significant opportunity for real estate professionals to be in that space, interact with their target audience and build connections. Showcase your listings and services, create value-adding content that people can engage with, promote property through highly engaging content, and share real-time videos and photos. Social media helps you save time, effort, and money that would otherwise be used for in-person visits, and it helps your audience, your potential buyers to know more about you. If you want to convert high-quality leads into paying clients, you need to go where your audience is, instead of expecting them to come to you.
Create Value Adding Content
First off, let’s define what value actually is. Value is what you add to better the quality of life of your target audience. We want to “help, not sell”.” The goal is to help these people with their real estate transactions, whether it be helping them find and buy their first home, help them sell their home, or develop a new property, we are adding value to the people that we work with. This needs to be reflected in the content that you create and put out on social media. People who search for information on social media are looking for answers to their needs, and solutions to problems. If they find your content helpful and valuable, they will continue to consume them and they will be more likely to trust you and to work with you. Create valuable content that your audience will find helpful, engage with them authentically and stay consistent. Tell Your Story
More and more, social media and marketing is becoming story-centric. People like stories that they can be invested in, in fact, the most successful ads in history are story-based, content that people actively choose to consume. Post your listings, share success stories and client testimonials, and share photos of your real estate team. Tell YOUR story, tell the world what you do. Share milestones, and open houses, and invite your audience to your events. This will allow your audience to build a connection with your content, and the next time they find themselves in the middle of a real estate transaction, you’ll be the first person they think about.
Most importantly, nobody wants to listen to a fake. Be authentic, be yourself. You do you. Social media humanizes your brand. Show your audience the person behind the business, and talk about your learnings in all the time you’ve been working in real estate. Share what your day-to-day is like, what’s your favorite coffee shop? These things help your audience connect to you as a human being.
People like working with other people, and people trust people more than they do organizations. This is the kind of trust that you can only build by being authentic, that you wouldn’t be able to if you were to just spam them with promotional content. Conclusion
Social media helps you establish trust and credibility with your audience, sphere of influence, and past clients because it is integrated into their daily lives. It gives you a platform to reach your target audience where they are. It helps keep you top of mind and stay in front of your audience. It allows you to engage, nurture and build a human connection with your audience. And lastly, it helps you establish yourself as an expert and authority in the industry. With the right branding, engaging content delivered to multiple platforms, and the right messaging, social media can be a tool to connect with your audience in an authentic way and establish yourself as a reliable and dependable expert in real estate. Ready to level up your social media game? Send us an email! email@example.com
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