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  • Dan Tristan Reyes

How To Get Started In Using Social Media For Real Estate

Social media is integrated into our daily lives. It’s no surprise that businesses from all industries are investing in establishing a solid social media presence. That being said, the benefits and importance of social media for real estate just simply cannot be said enough. Let’s take a look at some statistics from a recent study conducted by the National Association Of Realtors:

  • In 2021, 97% of homebuyers used the internet to search for a home

  • 99% of millennials (and 90% of baby boomers) begin their home search online as opposed to in-person referrals

So what do these statistics tell us? Social media is ripe full of potential clients, a goldmine if you will for real estate businesses. Of course, there is a catch. In order to fully take advantage of the opportunity that social media can give you, it’s important that you have a concrete and actionable strategy for your social media marketing. Here at Transcend, our high-level marketing team offer a range of social media marketing services including but not limited to branding, social media management, content creation and repurposing, and on top of that free weekly coaching to make sure that you know the best practices to establish a strong social media presence. We do all the work for you so that your marketing is always optimized and effective. How Does This Benefit Your Business? In a world where everybody is constantly on their phones and on social media, having a social media presence provides a significant opportunity for real estate businesses to be in the same space as their target audience, allowing you to interact with them in real-time. Social media allows us to showcase listings, and services and create value-adding content that people can consume. Realtors and developers can promote property through highly engaging content, real-time videos, and photos. This saves much time, effort, and money that would otherwise be used for in-person visits. A solid online presence helps direct traffic to your website and is an indispensable tool for lead generation and lead conversion.

Additionally, most social media platforms have a native analytics platform (which can be further expanded with third-party social media and analytics platforms) that helps you see and analyze how your demographic behaves which will in turn help you further focus your marketing efforts.

Most importantly, social media helps you put a personality around your brand. It humanizes your brand, helping your audience and potential customers connect better with you. Show off photographs of your happy clients, and your real estate team and build a human connection with your potential clients. Where To Start? So you realize the importance of social media for real estate professionals, now how can you get started in using it? What kind of content should you be creating? What kind of approach should you take?

Create Value Adding Content

What is value? Value is what you add to better the quality of life of your target audience. We want to "help, not sell." The goal is to help these people with their real estate transactions, whether it be helping them find and buy their first home, help them sell their home, or develop a new property, we are adding value to the people that we work with. And this needs to be reflected in the content that we create and put out on social media. Create valuable content that your audience will find helpful, engage them authentically, and stay consistent

Tell Your Story

Post your listings, share success stories and client testimonials, and share photos of your real estate team. Tell your story, tell the world what you do. People like stories that they can be invested in, in fact, the most successful ads in history are story-based, content that people actually actively choose to consume. Share milestones, and open houses, and invite your audience to your events. This will allow your audience to build a connection with your content, and the next time they find themselves in the middle of a real estate transaction, you'll be the first person they think about.


You are the expert in your field and thus, people trust your word. Establish yourself as an authority in the industry by creating content that teaches. Create tips videos for first-time homebuyers, strategies for real estate agents, and answer specific questions that you find yourself being asked regularly; questions like where to find good home inspectors, how to hire your first virtual assistant, and how to get loans. All these are questions that you already know the answer to, and questions that people are looking to you for answers.

Be Authentic

At the end of the day, be yourself. You do you. Social media humanizes your brand. Show your audience the person behind the business, and talk about your learnings in all the time you've been working in real estate. Share what your day-to-day is like, what's your favorite coffee shop? These things help your audience connect to you as a human being and it builds trust that you wouldn't be able to build if you just spam them with promotional content


Social media helps you establish trust and credibility with your audience, sphere of influence, and past clients. It gives you a platform to reach your target audience in the same space, it allows you to go to where they are instead of just waiting for them to come to you. A strong social media presence helps you keep top of mind and stay in front of your audience. It allows you to engage, nurture and build a human connection from your brand to your audience.

The benefits of social media for your real estate business cannot be emphasized enough and this is just the tip of the iceberg. So have fun, explore the social media space, meet new people and build a bigger business! And if you really want to take it to the next level, send us a message here, and let’s take your social media game to the next level! #socialmediamarketing #digitalmarketing #realestate #realestateva #virtualassistants #socialmediamarketingagency

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